Project Name: Fair Trade USA redesign
Project Description:
Project Date: March 2010 – December 2010
Role: Senior Manager, Online Initiatives at Fair Trade USA
Responsibilities:Leadership of digital re-brand, including Drupal website build with Salesforce integration, social media marketing, and email campaigns. Liaison between external creative agencies and internal stakeholders and cross functional teams. Responsible for all content strategy and editing.
Platform: Drupal
Agency: Mortar (creative), Chapter Three (development)