Every October, TransFair USA (now Fair Trade USA) engages licensees, retailers, activist partners, consumers and the media in a month-long campaign to promote awareness and sales of Fair Trade Certified products. In 2008, FTC products were sold in more than 18,000 stores in the United States. 2008 premium payments from TransFair USA licensees nearly doubled from 2007 levels, enabling organizations to invest nearly 30 million dollars in community-elected development projects. The 2009 theme, 31 Days – 31 Ways, offered opportunities to make every day a Fair Trade day in October.

The video below was focused on getting partners involved in 2010, and has an overview of all online programs.

Project Name: Fair Trade Month 2009
Project Date: August – October 2009
Role: Senior Manager, Online Initiatives at Fair Trade USA – concept to launch strategy and management of online presence including content strategy and channel plan, on site management of Starbucks live video chat (Seattle), worked with Dunkin’ Donuts interactive team for Dunkin’ Fair Trade Month campaign.
Platform:
WordPress