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Specialties
Digital marketing, Interactive and digital production, User experience, Social media trends and capabilities, Client collaboration, Non-profit technology, Technical account management, Blogging, Web content, CRM, CMS, Project Management, Process improvement, Consumer insights.
Experience
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Oakland, CA
September 2008 – present
www.fairtradeusa.org
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Senior Manager, Online Initiatives
Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States, enabling the consumer to make a difference with each purchase.
· Develop and execute integrated digital marketing initiatives with brand and retail partners, including successful campaigns with Starbucks, Dunkin’ Donuts, and Ben & Jerry’s.
· Align digital strategies and content with overall organizational strategy, raising awareness and purchase of Fair Trade products.
· Leadership of digital re-brand, including Drupal website build with Salesforce integration, social media marketing, and email campaigns. Liaison between external creative agencies and internal stakeholders and cross functional teams.
· Launched Fair Trade USA’s social media program, integrating Facebook, Twitter, Ustream, YouTube, blogging, and Flickr into awareness campaigns and organization website. Significant participation from brand partners and consumers, including a 2500% growth rate in followers.
· Blend formal “Ethical Consumer” insight research with online audience engagement research, synthesize learnings to drive and optimize strategy.
· Concept through launch leadership and management of interactive seasonal promotional campaigns, with high engagement from brands and consumers.
· Grew donor conversion rate in online and social media spheres, leveraging product placement in social gaming, virtual gifts, and email campaigns. |
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San Francisco, CA
September 2007 – September 2008
www.imow.org
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Web Project Manager
I.M.O.W. is a groundbreaking social change museum addressing the needs of women worldwide through global online exhibitions and arts and cultural programs.
· Project manager for extensive website redesign and re-brand, which included the 2008 online exhibition “Women, Power and Politics,” and building the MUSE award-winning multilingual online community of 8,000 women from 170 countries.
· Coordinated internal schedules with agency project schedules, gathered requirements, tracked dependencies, developed and evaluated technical specification documents. Successfully launched on time and within budget.
· Integrated Convio CRM tool for online donations and constituent database.
· Managed QA process, bug tracking, usability reviews, and maintenance scheduling.
· Coordinated cross-departmental requirements, facilitated discussion and resolved conflict.
· Evaluated and proposed appropriate new technologies while keeping in scope.
· Provided leadership on best practices throughout project cycle.
· Managed resource allocation and budget, negotiated contracts and change requests, organized priorities. |
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San Francisco, CA
July 2007 – August 2007
www.bstro.com
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Interactive Producer
Creative B’stro is a boutique agency specializing in interactive design, advertising, and print. I worked as a consultant for this position.
· Primary client contact for key group of clients; including Revolution Health, Johnson & Johnson, and Varonis.
· Identified and assessed explicit and implied client needs, evaluated needs, and pitched strategic direction.
· Provided direction and design specifications for the creative team.
· Projects included websites, media buying kits, rich media banner campaigns, and email campaigns.
· Preparation, delivery, and management of project schedules, dependencies, and budgets. |
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San Francisco, CA
February 2007 – May 2007
www.doe-sf.com |
Project Manager
For this small boutique business, I was hired to facilitate the transition to an LLC, as well as create a road map for the owner. I worked as a consultant for this position.
· Identified long and short term goals to enhance brand direction and formulated a strategy for meeting these goals.
· Managed work flow, created project plans for business road map in tandem with financial and legal planners.
· E-commerce website management and content implementation as needed.
· Worked with legal team to modify businesses from sole proprietorship to LLC. |
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San Francisco, CA
January 2006 – October 2006
www.cubik.com |
Director of Production
Cubik Media is a multi-media interactive agency providing VOD and web solutions for various sites and enterprises.
· Complete life cycle management of multiple internal and client interactive web projects, on time and within budget.
· Prepared Statement of Work documents and developed project plans.
· Project work flow management of all agency projects. Assigned Project Manager, focused priorities, and managed shared resources.
· Developed and implemented company-wide project process.
· Managed web production team, video encoding team, and numerous contractors, hiring as needed.
· Creative direction on interactive and print marketing campaigns and event production. |
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San Francisco, CA
March 1999 – November 2004
www.cp.net |
Director of Product Implementation
March 1999 – November 2004
Critical Path produces white label web application solutions for messaging, email, directories, and calendars. In my six years at CP, I received three major promotions, moving from Team Lead to Director of Product Implementation.
· Comprehensive technical account management, including contract negotiations, client needs assessment, digital strategy, and project execution for key clients including Virgin Media, T-Mobile, and Vodaphone.
· Managed client relations, conducted training, and built the corporate brand through global on-site visits.
· Managed large Account Implementation and Web Implementation teams, maintaining an on-time delivery rate for projects.
· Developed project plans and technical specifications documents for the development and release of customized web applications.
· Advised web application feature design and development, active in new product development.
· Created the Critical Path Product Implementation intranet site on a Wiki platform, allowing file sharing, documentation tracking, and a resource library for staff.
· Created QA process for web implementation.
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Oakland, CA
September 1996 – February 1999
www.mills.edu |
Information Technology Services
Mills is an independent liberal arts college for women. I was hired as a full time employee after I graduated.
· Web development for mills.edu website, the final project for this position was a redesign of the entire site.
· Project management for departmental mini-sites.
· Teaching Assistant for undergraduate course: Contemporary Computing (Intro to HTML), Fall ’98. |
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Thought Leadership
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San Francisco, CA
July 2008
www.bavc.org
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Mentor: Non-Profit Institute for New Media
In an intensive 2 week course, teams of nonprofit staff participated in one-on-one project development with technical mentors, new media workshops, and hands-on prototyping of their ideas. The course featured panels by industry experts.
· Provided technical, marketing, and project management expertise for a range of projects; social networks, video blogs, mobile games, and more.
· Created wire-frames, prototypes and design mock ups for each project with the non-profit teams.
· Led “Project Management for Social Media Projects” presentation. |
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Education
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BA, Intermedia Arts
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Philadelphia, PA
1993-1995
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Studied textile design. |
